About Us | The Uptown Agency

Alto Ride Share Launches in Washington DC

male model being photographed at a photoshoot

Cremiex eyewear launch frames with sun shades

Toyota Music Factory After Dark Influencer Event Photography

photographer taking photos with a camera

Alto shoot for the Gray Malin Llama car at a Llama farm!

A woman modeling a pair of RACHEL Rachel Roy glasses, wearing a floral outfit on pink background.

woman taking a selfie at Reunion Tower in front of a window decal that reads "Dallas Texas, Y'all!"

Boston Dynamics car wrap for Alto with Spot, the robot dog

Hands holding brochures with "UTA 2030" branding and messages about shared dreams and bright futures on an orange background.

female director reviewing images at a photoshoot on a laptop

XXL Eyewear male model overlooking a city, looking at the camera.

We exist to help you differentiate, activate and convert.

Your business,

is our business.

Our mission is to be a true extension of your team, becoming subject matter experts on what you do, not just how it's presented to the marketplace. There are a lot of creative and strategic geniuses out there. We’re the ones who care enough to learn your business.

Always bespoke.

No BS.

We’re an agency that believes one size fits one. That means everything we create begins by first understanding who you are, who your audience is, and what you mean to them. No assumptions, no compromises, and absolutely no lazy work.

Strategize

Meticulous planning yields profound results.

Before a word is written or a pixel is placed, we invest ample time in building a strategic foundation that can support indefinite creativity, innovation, and business growth.

Create

The art and science of captivating attention.

Our work speaks for itself because we’re passionate about creating the most impactful dialogue between you and your audience with adept precision.

Analyze

Creative work that doesn’t create value is a failure.

Today’s marketing world is heavy on data and light on diligence. We know the metrics that make a difference and use them to unlock new levels of strategic success.

Refine

Iteration is the sincerest form of strategy.

We always strike close to the bullseye, but there is always room to elevate. Putting our work under intense scrutiny, we find the areas to sharpen and break out the whetstone.

Repeat

Our cycle continues. Your bottom line grows.

After refining your strategy to amplify its efficacy, we continue to keep you top-of-mind with your highest-leverage audiences and never stop improving.

A man in a denim jacket with the slogan "Hire for the future" for Catapult Solutions Group.

Alto car parked in the middle of the roach surrounded by palm trees in Silicon Valley CA

We develop and elevate brands that cut through

the clutter and drive action.

The Uptown Agency employees playing giant Jenga at the University of Texas at Arlington

2017The BeginningIn September of 2017, The Uptown Agency was born in a studio apartment in Dallas, Texas after our founder and CEO left the world of venture capital to pursue his dream of starting a marketing agency.

2018Initial GrowthIn 2018, we landed Irving Marathon as their biggest creative and branding project to date, transforming the running event experience. We also began our work with Oso Climbing Gyms and moved out of the apartment into a coworking space in Victory Park.

2019Creative DirectionWith the hiring of our full-time designer, The Uptown Agency began to develop into a more creative branding agency. We began our first full-scale branding project with Oso and expanded our offerings to include videography and photography. We like to say that 2019 is the year we really “took off,” gaining clients like Alto and Toyota Music Factory.

2020Billboard LaunchesIn 2020 we saw our first billboard ads: Alto’s launch in Houston, which were scattered across the Houston Hobby Airport. We also helped Alto with their first out-of-state launch in Los Angeles. Even through a global pandemic, we were able to pivot our strategies to meet clients’ needs however possible (like promoting the virtual Irving Marathon!)

2021Happy Anniversary!In 2021, our agency celebrated its 5-year anniversary with 5 full-time employees, including a creative director and a full-stack web developer. We were honored to gain Keurig Dr Pepper as a B2B marketing client, as well as A&A Optical, one of our longest-standing clients to date. The best part of 2021? Seeing our photography for Alto featured in AdWeek.

2022Globetrotters2022 saw continued growth with our client Alto, with our team traveling to photograph and video its launch in 8 more cities nationwide, working alongside Boston Dynamics and artist Agnieska Pilat. We hired our first college intern, who decided to stick around after graduation as a full-time brand strategist and we had the opportunity to work on creative for the launch of Aéropostale eyewear alongside A&A Optical.

2023TUA Expands2023 was a year for celebration! Not only did we land the University of Texas at Arlington as a client, but we also solidified our C-suite team, moved into our first private office, and hit $1 million in revenue as an agency.

2024Agency AcquisitionThe year 2024 started off with a bang for The Uptown Agency. We were fortunate enough to acquire RBA Agency, a talented group of marketing professionals, to expand our creative and media planning and buying capabilities.

Grayson Bourbon being poured into a whiskey glass by a bartender

Three colorful Aéropostale eyeglass frames on an iridescent background with the Aéropostale placque

Engineering differentiation for almost a decade.

The Uptown Agency was founded to reclaim the word agency and redefine how client-agency relationships are built. While awards have been the byproduct of our partnerships, they’re just decoration. What matters to us is the tangible business growth of our clients and that they feel truly heard and understood by their agency. What a novel concept. It sounds simple, but we just care about people. Our clients, their target audiences, and our internal team — these are all made up of individuals who, when they feel cared for, will engage and perform at the highest level. We don’t burn bridges, burn out talent, or prioritize convenience over connection. For some reason, that makes us different.

"Design is where science and art break even."

The Uptown Agency is proud to be industry agnostic. It gives us an edge and ensures we never jump to previous conclusions. What separates us from the crowd is our unstoppable will to learn and our ability to leverage our cross-industry, interdisciplinary marketing success. From baby clothes to Fortune 500 companies, we bring new and innovative ideas to the forefront of every market and client we serve.

Years in business developing an agency and a culture that stands out

50+

Clients who have broken through the noise in their industries

10+

Employees who kick butt everyday and bring the agency to life

Joseph Alexander, CEO and founder of The Uptown Agency

About our founder & CEO

Joseph Alexander is the founder and CEO of The Uptown Agency. Prior to starting his own agency, Joseph worked as a Chief of staff at a Dallas-based venture capital firm. Since pursuing branding and marketing as his full-time career, Joseph and his agency have had the opportunity to work with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, J.P. Morgan, and Alto.