Case Study: Launching Alto in Silicon Valley

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:
Joseph

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Mar 8 2022

Alto Photoshoot at Stanford by The Uptown Agency

Successfully launching Alto into the core service area from Redwood City to Palo Alto, and after a few months, into San Fransisco.

The Uptown Agency Photoshoot Launching Alto in Silicon Valley 1
Project Overview

The Uptown Agency partnered with Alto, a Dallas-based ride-hailing company, to launch their premium service in Silicon Valley. Unlike its competitors, Alto owns its vehicles and directly employs its drivers, ensuring a safer and more reliable ride experience.

Results
  • Successfully launched in the core service area from Redwood City to Palo Alto, and after a few months, into San Fransisco.
  • Increased brand awareness and differentiation through targeted marketing efforts.
  • Positioned Alto as a premium, safe, and sustainable ride-hailing option in Silicon Valley.
Services Provided
  • Marketing Strategy: Developed and executed a comprehensive marketing plan targeting key demographics in Silicon Valley.
  • Media Buying and Planning: Strategic OOH ad placements and digital campaigns on Meta, Google Ads, and Programmatic channels to maximize new rider customer acquisition and driver recruitment.
  • Video Production: Created compelling videos highlighting Alto's unique value proposition.
  • Photography: Captured high-quality images showcasing the premium, safe, and clean ride experience.
  • Creative and Design: Crafted visually appealing graphics and ads consistent with Alto's brand identity.
Alto Photoshoot at Stanford by The Uptown AgencySan Fransisco Bay Photoshoot for Alto by The Uptown AgencyAlto Photoshoot Palo Alto by The Uptown AgencyAlto Photoshoot Palo Alto by The Uptown Agency
"It's an exciting time to bring a safe, elevated rideshare experience to Silicon Valley. The future of ridesharing is electric fleets with employee drivers, and our expansion and continued growth into new markets are important steps in helping us bring this vision to life."

- Will Coleman, CEO of Alto

Alto Photoshoot at Stanford by The Uptown AgencyAlto Photoshoot at Stanford by The Uptown AgencyAlto Photoshoot at Stanford by The Uptown Agency Alto Photoshoot at Stanford by The Uptown Agency