To be sought-after, you have to be seen.
There have never been more marketing channels or opportunities for people to engage with hyper-niche content. Our difference is found in our ability to identify high-conversion marketing opportunities and seize them with innovative strategies.
We reinvigorate your
Discovery
Tell us what you need.
First, we sit down with you and your team to learn more about what your company needs and where you want to improve your marketing efforts.
Strategize
Plan for success.
From Google ads and organic search traffic to social media content and management, our team is expertly equipped to develop and execute a results-driven marketing strategy.
Create
Eye-catching assets.
Once a strategy is in place, our team of copywriters, SEO experts, and designers will create assets to engage and convert your target audience into loyal customers. From social media content to optimized digital ad copy, we've got you covered.
Measure
Results that matter.
Our team is well-versed in a number of analytics platforms to help us keep track of clicks, scrolls, submissions, and any other way you measure success.
Repeat
Press onward.
We’ll keep the momentum going with routine maintenance and upkeep of any and all marketing efforts, being sure to keep track of what’s working and what’s really working.
Everything you need to outpace your opposition.
Digital Advertising
Ads for the online generation.
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Traditional Advertising
Capture their attention, whether its on the TV screen or their morning commute.
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Social Media
Content they'll want to double-tap.
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SEO
Search engine results that drive conversion.
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Email Automation
Effortlessly keep in touch with your growing customer list.
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We know a lot.
Building a Composable MarTech Stack
A traditional approach to building a MarTech stack is buying a suite of integrated products from a single vendor, hoping they will cover all your needs and work well together. However, this approach has some drawbacks
The role of branding in today's digital age
In this crowded and constantly evolving digital landscape, a strong brand is essential for any business that wants to succeed.
The Difference Between Branding & Marketing (And Why It Matters)
Branding and marketing are often used interchangeably, but they are not the same thing.
Look Out For These Design Trends in 2024
2024 is expected to be a significant year for creative innovation in graphic design, as well as motion design and animation.
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Frequently Asked Questions
The Uptown Agency specializes in a number of marketing types and channels including: social media marketing, B2C, B2B, inbound and outbound marketing, content marketing, search engine marketing, email marketing, and more.
Marketing agencies do so much more than schedule social media posts and track Google Analytics. Working with a marketing agency can help you dig deeper into your audience and decide which marketing techniques are the most likely to not only reach your target audience, but compel them to take action and interact with your brand. Marketing services can include a wide variety of services, including: social media marketing, Google ad creation and tracking, email marketing, ad campaign management, designing and distributing marketing collateral, and more. Working with a marketing agency can help ensure that your message is getting in front of the right people and not getting lost in the shuffle.
Part of what differentiates The Uptown Agency from other marketing agencies is our large-scale capabilities paired with a more personal client-agency relationship. Working with a smaller team like ours can offer a blend of more personalized and attentive service, more creativity, and more flexibility, all of which can be harder to find in larger agencies. In addition, our clients work directly with our senior team members and decision-makers on a regular basis, allowing for a more attentive and specialized customer experience.
While the definition of success can vary between projects and their differing goals, some of the most common measures of success we look for are:
- A decrease in cost per conversion
- Heightened conversion rates
- Increased website traffic
- Digital ad impressions
- Click-through rates
- Cost per click