Our Work

The Uptown Agency collaborated with The Genius Brand to develop a refreshed brand strategy grounded in data-driven consumer insights. This partnership resulted in a new brand identity, updated packaging design, and a comprehensive suite of photography assets.

The Uptown Agency partnered with Flying Pig to create a unique and compelling brand identity across all touch points, aiming to make payment processing impossibly simple.

Cawley Partners was not only founded by Bill Cawley, but it was also built on his infectious drive to create opportunities for people who wouldn’t have them otherwise.

Swiss American CDMO is a Contract Development & Manufacturing Organization (CDMO) that specializes in topical skin and wound care products. Leading brands that you know and love rely on SA because of their rigorous standards for quality and consistency in delivery.

COVID-19, political and social unrest meant the cancellation of everyone in North Texas’ favorite Fall festivity — The State Fair of Texas. This meant the cancellation of that iconic meat on a stick — the Fletcher’s Corny Dog. But Golden Chick and Fletcher’s weren’t going to allow an autumn to pass without people getting their corny dogs.

Jack Winery is an ultra-premium wine brand based in Napa, California that was founded by former Major League teammates Chris Iannetta and Vernon Wells in 2012.

Grayson embodies the spirit of Texas in both your glass and in your soul. Grayson is bold, brazen, bona fide, and, above all else, uniquely Texan. It is the taste of exploration and sophistication.

Happiest Hour lives by the mantra of catering to happiness. Whether you’re looking for a crisp cocktail or just an enjoyable evening with friends, Happiest Hour is your destination.

Las Vegas’ classic Downtown has been reinvigorated. And right next door is Auric — a one-of-a-kind experience for discerning Vegas residents. Auric is where heightened experiences become normal, moments become memories, and strangers become friends.

In the shadows of Boulder’s foothills stands Rêve, a mixed-use property whose impact on the community will be mountainous.

Trammell Crow Center has reinvented itself, ushering in a new chapter in its already rich history.

These colossal cookies came from humble beginnings as Marissa Allen, the founder of Cookie Society, initially embarked on her delicious journey from her home, where she put all of her time, soul, and butter into creating the best recipes possible.

Rhoback and Two Old Dogs are forward-thinking brands that share a love of wine, good times, and of course, dogs. The collaboration between these brands was inevitable, and we were asked to come along on the trip to Napa and document it all.

The Uptown Agency designed a brand new look and feel for the Love That Door brand in Dallas, Texas.

The Uptown Agency transforms the largest family of apartment locators into unified brand, Perch

The Uptown Agency partnered with Alto, a Dallas-based ride-hailing company, to launch their premium service in Silicon Valley. Unlike its competitors, Alto owns its vehicles and directly employs its drivers, ensuring a safer and more reliable ride experience.

The Uptown Agency orchestrated a successful launch for Alto, the world’s largest on-demand, employee-based rideshare company, in Washington DC. Leveraging a $45 million Series B investment, Alto introduced its vision of a 100-percent electric ride-hail fleet. The campaign focused on building brand awareness, emphasizing Alto's unique employee-based driver model and commitment to safety and luxury. Through strategic media outreach, local partnerships, digital marketing, and community engagement, the launch garnered significant attention and rapid user adoption. This initiative positioned Alto as a premium, sustainable rideshare service in the nation’s capital, setting the stage for continued growth and market penetration.

The Uptown Agency

The Uptown Agency launches high-end Alto Rideshare service into the Miami market.

Step inside the Alto brand collaboration with The Uptown Agency and photographer Gray Malin to create 'art cars' featuring his work.

In a strategic collaboration between two of Dallas’s most innovative transportation companies, Alto and JSX, our team at The Uptown Agency were thrilled to provide comprehensive marketing support, including video production, photography, and graphic design to spotlight this exciting partnership. Our efforts were aimed at highlighting the unique travel incentives and premium experiences offered by both brands to North Texans.

Discover how The Uptown Agency successfully launched Alto's premium, safety-focused rideshare service in Los Angeles, setting new standards in the competitive market with innovative digital marketing, media planning, and strategic campaigns.

The Uptown Agency created a new brand identity for The Irving Marathon Frost Event

The Uptown Agency created a new brand identity for The Irving Marathon's Turkey Trot Event.

The Uptown Agency designed a new brand identity for The Irving Marathon Oktoberfest 5k Event.

That Uptown Agency launches Innovative Texas-based ride-share into Houston with new cars and delivery service

De La Vega Capital & Development specializes in bettering communities by constructing innovative and unique properties. While each project has its characteristics and tones, they all have the common goal of providing communities the platform to express themselves and prosper. Although they excel at building long-lasting, mixed-used complexes, their success truly lies in the creation of the genuine human connections that emerge from them.

With a collective 300+ years of hotelier and hospitality experience, Harwood Hospitality Group was created with the idea to bring upscale elevated dining experiences to the Harwood District. The enterprising hospitality company is experiencing major growth and has now expanded to seven bustling restaurants ranging from authentic Italian found at Dolce Riviera to one of DFW’s highest-grossing bars at Happiest Hour. Each of these dining destinations has its own distinct roots, style, and culinary influences which all contribute to the unparalleled experience that the Harwood District has to offer.

For years, Cube Energy has been helping both everyday consumers and business owners save money on their electric bills. They’ve made a mission out of hunting for value in an industry where consumers often feel at the mercy of big corporations and the market’s unpredictable prices. Cube came to RBA (acquired by The Uptown Agency in 2024) with the goal of reaching more potential customers. In this proven market, we knew we needed to boost Cube’s name recognition, credibility, and presence through comprehensive branding and a sleek new website.

Over the last 84 years, Vent-A-Hood has successfully established itself as the first name in kitchen ventilation. From fully custom hoods to standardized liners, Vent-A-Hood is a company focused on delivering best-in-class products through a standard 3-level producer-distributor retailer model. Ranging from under cabinet to wall mount, island to liner inserts, Vent-A-Hood’s products are superior to all competitors.

The Kailee Mills Foundation was formed after a Texas teen tragically lost her life in a car accident while not wearing her seat belt. Choosing to honor their daughter by focusing their energy on something positive, her parents decided to share their daughter’s story and raise awareness about the importance of seatbelt use. The Kailee Mills Foundation informs the public on the importance of seat belt use while encouraging and inspiring communities to protect themselves and their passengers by always wearing their seat belts.

Boasting Dallas’ largest patio bar and lounge, Happiest Hour has been recognized as one of the “Best Happy Hours in Dallas” by the Dallas Observer, D Magazine, Dallas Eater, and CultureMap, and consistently ranks in the top alcohol sales in the Metroplex. The bar opened in 2015 and quickly grew in popularity due to its expansive rooftop patio, creative eats, and impeccable skyline view. Sitting across from the American Airlines Center in Victory Park, Happiest Hour has become a go-to destination for concert-goers, sports fans, and social butterflies.

As Centre Living Homes has grown into a bigger player in the Dallas homebuilding market, they needed to refresh their website to look and feel like the company they’ve become. CLH came to RBA (acquired by The Uptown Agency in 2024) to bring “the big idea” to life—to create a build and price system for homebuyers, as well as revamp the site. For years, car companies have allowed customers to ‘build and price’ their dream car online, providing users with the digital experience of their custom car, before ever setting foot in a dealership. Why couldn’t homebuyers have the same experience?

The Kincaid at Legacy is a 25-story high-rise rental residential building, built to change the paradigm of living at Legacy. The Shops at Legacy is a completely walkable, livable, and urban experience. The Kincaid will rise above this 186-acre community and provide immaculate luxury for a group of distinguished residents looking for a big city lifestyle at a prestigious address, right where they live, work, and play. RBA (acquired by The Uptown Agency in 2024) was tasked with creating the visual identity and messaging to establish a brand that will be recognizable for decades. The words “luxury, detailed finishes, location, visibility, and service” became our guiding principles for the look and feel as well as the messaging.

Trusted ER provides Texans with high-quality, service-oriented, and exceptional healthcare. The Trusted ER brand was crafted to foster a sense of trust, responsibility, and service to their patients. People can get quality medical care in many places, but their promise is to treat people exceptionally, both inside and outside the facilities. With service and environment more like a 5-star hotel than an emergency room, Trusted emphasized creating a brand that puts integrity first. That’s exactly what RBA ( acquired by The Uptown Agency in 2024) delivered.

Nice Link Home Furnishings is a fabric and furniture manufacturer focused on incredible customer comfort as well as superior functionality. Their new line of performance fabric, Nice N Clean, is built to do both. Nice Link called upon RBA (acquired by The Uptown Agency in 2024) to create an informative one-sheeter advertisement to both excite and inform customers about this new product line.

Indio Management has been a leading provider of professional property management services in Texas since 2011. They are inspired and driven to offer quality apartments, terrific customer service, and memorable living experiences. A local company that specializes in smaller, boutique properties, they have locations in the best neighborhoods throughout Dallas: Uptown, Oaklawn, Park Cities, Highland Park, M Streets, Lower Greenville, Knox-Henderson, Lakewood, Old East Dallas, and Oak Cliff.

If the kitchen and bath industry had a Super Bowl, it would be KBIS. Pronounced “K-BIZ”, KBIS is the Kitchen and Bath Industry Show, put on by the National Kitchen and Bath Association. It is an inspiring, interactive platform that showcases the latest industry products, trends, and technologies. The Vent-A-Hood brand is synonymous with luxury and quality, and it has been since the company was founded in 1933 as the first patent on residential kitchen ventilation. The “Rolls Royce” of the ventilation game, Vent-A-Hood wanted to make a statement at the 2018 KBIS show.

DMI Holdings (formerly Diversified Metroplex Investors) is an investment firm with laser focus on their clients. Every day, they are structuring complicated investments, managing client funds, sourcing and evaluating opportunities, and making difficult decisions to protect and grow wealth for their clients. As the company grew, they realized that their face to the public was lagging behind the success they had. DMI Holdings chose RBA ( acquired by The Uptown Agency in 2024) to rebrand the organization and create a new visual identity, brand messaging, and digital presence.

Completing a major property renovation is a huge milestone. When it’s time to unveil a building’s new look and feel, you only get one shot to make the right impression. Owner Parmenter and commercial real estate marketing powerhouse Cushman & Wakefield knew they needed to make a statement when they reintroduced Mandalay Tower to the market. Mandalay Towers has been upgraded to reach the top of its class, and we needed to create a video that reflects the unique architecture and setting of Mandalay Towers. Even more important —we needed to convey the sense of place and vibrancy at Lake Carolyn that has grown Las Colinas into one of the hottest office markets in the country.

Lodgic Everyday Community is a smart new environment blending productivity-boosting workspace, flexible drop-in childcare, and fun, good-for-you dining — all in one energizing everyday place. Say yes to what’s possible. Live bigger, work better — and stay focused on what’s most important. Discover a fresh spin on work-life freedom. Say hello to Lodgic.

The Preston is the finest in luxury rental living in North Dallas. Built for empty-nesters looking for a simpler way of living, RBA (acquired by The Uptown Agency in 2024) was selected to produce a video advertisement that at its core assured potential residents that it was ok to downsize. We utilized our aerial team to showcase Preston Hollow Village as a whole, and our commercial filming team to create vivid lifestyle scenes with our hired actors.

JLL is one of the top commercial real estate firms in the world, with a global presence in a business that depends on local expertise. They are known for their incredible devotion to their clients and for high standards when it comes to their marketing. RBA (acquired by The Uptown Agency in 2024) is proud to have a partnership with JLL in creating marketing videos to showcase premier assets like this property in Uptown, Dallas.

Taclonex by Leo Pharma is designed to aid in the relief and control of Psoriasis, a painful and sometimes incapacitating chronic disease that affects Millions of people around the globe. With the help of the National Spokesperson, Jonathan Scott, we created a video campaign to broaden the awareness and availability of Taclonex through Jonathan’s voice and personal experiences.

Quadrant Capital is a company that loves to shake things up in the commercial real estate industry. When Quadrant acquired The Centrum, they had a distinct vision to take an older building many thought neglected and totally transform it to create the most unique office space in Uptown, Dallas. Bold vision requires bold creative. RBA (acquired by The Uptown Agency in 2024) faced the challenge of creating a real estate marketing piece that told the unique story of how Centrum was redefining office space by merging elements of co-working and common area space with traditional office spaces.

Klyde Warren Park did not become one of Dallas’ most beloved attractions by accident. Turning freeway to greenway and building an urban oasis in the middle of downtown Dallas was a huge undertaking. Anything Klyde Warren Park does, they do first class. Park and Palate is the park’s top signature event, held once a year. Park and Palate brings together the city’s best dining and entertainment options for two days of fun in the sun. Our job was to capture the fun of Park and Palate and entertain Klyde Warren Park fans who couldn’t make it, while also raising awareness about the fact that Klyde Warren Park depends on donations for its survival.

Vent-A-Hood is one of the top manufacturers of overhead kitchen ventilation in the world. RBA (acquired by The Uptown Agency in 2024) created a compelling video spot, as well as a new 84th (and now 85th) anniversary logo to help this storied company celebrate and showcase its rich history.

Multifamily living has been booming all across the country during the most recent commercial real estate cycle. RBA (acquired by The Uptown Agency in 2024) was selected by Chicago-based AHC Funds to do naming and branding in Dallas for a group of townhome rental developments in the Henderson corridor. While the townhomes are similar in finish out, they are non-contiguous with units all located within a few blocks of one another. Our challenge was to create a unifying name and brand that would tell the entire story. Thus, The Collection was born.

In the world of RV travelers, where you choose to stay means a lot. From the start, Summer Breeze USA was envisioned as a resort you could call home. With friendly staff, great amenities and an atmosphere to fit all ages, both families and empty nesters can find their home away from home at Summer Breeze.

Preston Hollow Village has become a go-to destination in North Dallas for food, shopping, and living. As the mixed-use development continues to grow, its next phase is to build a class-A office tower, fit for some of the best and brightest companies in Dallas. It was important for companies locating to PHV to show the office environment, how it ties into the rest of the development and the benefits it gives to employees.

CBRE’s Los Angeles office is one of the top brokers in the city for law firms. CBRE hired RBA ( acquired by The Uptown Agency in 2024) to produce a video advertisement showcasing their expertise in the market. We spent 3 days in LA interviewing key members of the law firm brokerage team, shooting b-roll of the city, as well as capturing footage of some beautiful law firm office interiors. After returning to Dallas, we edited the footage, complete with animations showing data trends in the market. The CBRE Law Firm Practice Group utilizes this video as an introductory piece to show prospective clients how they think and their expertise.

Real estate developer JPI knows that taking care of the details is the key to creating communities that their residents love. And when it’s time to show their brand new community off to the world, it has to be done right. RBA (acquired by The Uptown Agency in 2024) worked with JPI to bring their story to the screen and created this video spot to help market the property.

Legends is one of the world’s largest stadium and special event management companies, managing iconic venues like AT&T Stadium (Cowboys), Yankee Stadium, Levi’s Stadium (49ers), and more. The special events sales team needed a beautiful and uniquely printed booklet highlighting the great venues they have to offer. Not only that, but they needed them produced and in Las Vegas in only 6 weeks.

HARWOOD currently showcases more than two million square feet of premier-class AA office, residential, and retail space set within a park-like campus with gardens and art-filled lobbies. Our job was to showcase this incredible neighborhood in a video geared toward office users.

JayChris Management is a DFW-based private equity firm, founded by former Major Leaguer, Vernon Wells. As a client, we’re fortunate to work on many of the brands that Jay Chris invests in, but we were especially honored when were selected to design stationary for the firm itself.

Novē is a 19-story high-rise built to serve its residents. In the bustling Knox/Henderson neighborhood, Novē stands in the middle of everything its distinguished residents want. Walkable to the city’s best shopping, restaurants, and nightlife, but quiet enough for the mature professional, it’s perched at the intersection of vibrancy and relaxation.

CityLine is one of the premier mixed-use developments in North Texas. Home to corporate offices of State Farm and Raytheon, countless dining and shopping opportunities, as well as luxury living options, it brings the best of the city to a suburban setting. KDC counted on RBA (acquired by The Uptown Agency in 2024) to concept and produce a video advertisement meant to highlight the development as a whole, as well as the new office tower, Seven CityLine.

Park Twenty-Three-Sixty is truly the key to access. This premier location feeds into the Great Southwest Industrial District, one of the largest industrial districts in the United States, and lends itself to local, regional, and national users. The 119-acre project is located at the northwest corner of Interstate 20 and State Highway 360 in Arlington, Texas.

Brands are always looking for new ways to engage their customers and build buzz on social media. SnapChat has become one of the most popular platforms for young adults, one of East Hampton Sandwich Company’s prime demographics. East Hampton came to RBA (Acquired by The Uptown Agency in 2024) to create the geotagging graphics for their SnapChat campaign that would engage their customers, and their customers friends to eat East Hampton’s delicious sandwiches. #NoMoreDeliMeat

CBRE and REGUS are both top global brands in commercial real estate, so when they announced their new coworking concept SPACES, you knew it was going to be best in class. SPACES is coworking done right – taking all the lessons we’ve learned about the way people work and designing the environment that people actually want.