Case Study: Cube Energy

For years, Cube Energy has been helping both everyday consumers and business owners save money on their electric bills. They’ve made a mission out of hunting for value in an industry where consumers often feel at the mercy of big corporations and the market’s unpredictable prices.

Cube came to RBA (acquired by The Uptown Agency in 2024) with the goal of reaching more potential customers. In this proven market, we knew we needed to boost Cube’s name recognition, credibility, and presence through comprehensive branding and a sleek new website.

Cube Energy’s value proposition is simple — they help clients save money on their electricity by leveraging transparency, expertise, strategy, and scale. The rebranding combined with the website we built would give them precisely the scale they needed to reach customers in need of the industry expertise that sets them apart.

RBA’s (acquired by The Uptown Agency in 2024) balance between design and functionality enabled us to make an elegant website that also lets consumers get a quote with only a few clicks. Throughout the rest of the website, we utilized clean, sleek photography and friendly typography to convey the professionalism and trustworthiness of an industry-leading energy expert like Cube Energy.