The Genius Brand
Written By:
Joseph
Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.
Oct 3 2024
The Uptown Agency collaborated with The Genius Brand to develop a refreshed brand strategy grounded in data-driven consumer insights. This partnership resulted in a new brand identity, updated packaging design, and a comprehensive suite of photography assets.