Case Study: The Genius Brand

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:
Joseph

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Oct 3 2024

The Genius Brand Logo Design by The Uptown Agency

The Uptown Agency collaborated with The Genius Brand to develop a refreshed brand strategy grounded in data-driven consumer insights. This partnership resulted in a new brand identity, updated packaging design, and a comprehensive suite of photography assets.

The Genius Brand Packaging Design by The Uptown AgencyThe Genius Brand Advertising DesignThe Genius Brand Colors by The Uptown Agency Genius Brand Packaging Design by The Uptown Agency
The Genius Brand Photography Guidelines by The Uptown Agency
The Genius Brand Branded Car Design by The Uptown AgencyThe Genius Brand Product Packaging Design by The Uptown Agency
The Genius Brand Identity Collateral Design by The Uptown Agency

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