Case Study: Legends

Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

Jan 25 2018

Legends is one of the world’s largest stadium and special event management companies, managing iconic venues like AT&T Stadium (Cowboys), Yankee Stadium, Levi’s Stadium (49ers), and more. The special events sales team needed a beautiful and uniquely printed booklet highlighting the great venues they have to offer. Not only that, but they needed them produced and in Las Vegas in only 6 weeks.

What we did.

Copywriting

Brand Design

Package Design

“It looks amazing, and our clients were wowed by the presentation.”

- Sara Bodzy, National Director Events & Tours, Legends

RBA (acquired by The Uptown Agency in 2024) was selected to organize content, design, and help write copy for the books that would be used to sell Legends’ venues. We produced a book using the ‘Chicago screw’ binding, which was unique, but also cost-effective. Our partners at Legends raved over the books and felt like this small piece of collateral produced incredible ROI for their sales team.

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