Case Study: Lodgic Everyday Community
Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
Feb 8 2018
Lodgic Everyday Community is a smart new environment blending productivity-boosting workspace, flexible drop-in childcare, and fun, good-for-you dining — all in one energizing everyday place. Say yes to what’s possible. Live bigger, work better — and stay focused on what’s most important. Discover a fresh spin on work-life freedom. Say hello to Lodgic.
What we did.
Marketing Strategy
Videography
“Thanks again to RBA for your above-and-beyond efforts on this project!”
- David Vermeesch
Lodgic Everyday Community hired RBA (acquired by The Uptown Agency in 2024) on a two-part basis:
1) Create an immersive 3D virtual reality experience of a community that has not been built yet. This VR experience would be shown to everyday people, gathered into small focus groups, to get their opinions about this brave new workspace.
2) RBA (acquired by The Uptown Agency in 2024) went to Champaign, Illinois to film the reactions of the people in Champaign, and within 24 hours, turned those reactions into the introduction video for Lodgic’s kickoff party.
Work that produces measurable results is what we strive for with our clients. But seeing a client shed tears of joy watching people’s reactions to your rendition of the product they created — that’s the power of great advertising.
