Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
Jan 31 2018
Case Study: The Collection
Multifamily living has been booming all across the country during the most recent commercial real estate cycle. RBA (acquired by The Uptown Agency in 2024) was selected by Chicago-based AHC Funds to do naming and branding in Dallas for a group of townhome rental developments in the Henderson corridor. While the townhomes are similar in finish out, they are non-contiguous with units all located within a few blocks of one another. Our challenge was to create a unifying name and brand that would tell the entire story. Thus, The Collection was born.
What we did.
Name & Tagline Development
Brand Messaging
Brand Design
Traditional Advertisment
Brand Strategy
Web Design
Web Development
“They look at branding from a different perspective than most firms, which allows them to create something that not only looks great, but has a deeper meaning and strategy tied to it.”
- Rob Gilbert, VP Asset Management, AHC Funds
The Collection provides the experience of home ownership without the commitment. These are finished with custom cabinetry, high-end appliances, and real hardwood floors. We wanted to convey the true quality and lifestyle The Collection provides, so we created a brand that was minimalist, exclusive, and utilized conceptual lifestyle imagery to set the tone for what residents should expect.
