Case Study: The Kincaid at Legacy

Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

May 14 2018

The Kincaid at Legacy is a 25-story high-rise rental residential building, built to change the paradigm of living at Legacy. The Shops at Legacy is a completely walkable, livable, and urban experience. The Kincaid will rise above this 186-acre community and provide immaculate luxury for a group of distinguished residents looking for a big city lifestyle at a prestigious address, right where they live, work, and play.

RBA (acquired by The Uptown Agency in 2024) was tasked with creating the visual identity and messaging to establish a brand that will be recognizable for decades. The words “luxury, detailed finishes, location, visibility, and service” became our guiding principles for the look and feel as well as the messaging.

What we did.

Brand Messaging

Brand Design

Brand Strategy

Graphic Design

What will you be known for when you leave this earth? The most influential people will live on in the hearts of the people they touch. Physically, they’ll no longer be a part of this world — but their principles, philosophies, and achievements will become immortal. This is your legacy. It’s constantly being defined by the choices you make, the things you do, and the people you inspire. Your home is the place where it all begins, right inside of Plano’s celebrated The Shops at Legacy. The Kincaid – define your legacy.

POSTS

Case Study: Mandalay Tower

Completing a major property renovation is a huge milestone. When it’s time to unveil a building’s new look and feel, you only get one shot to make the right impression. Owner Parmenter and commercial real estate marketing powerhouse Cushman & Wakefield knew they needed to make a statement when they reintroduced Mandalay Tower to the market. Mandalay Towers has been upgraded to reach the top of its class, and we needed to create a video that reflects the unique architecture and setting of Mandalay Towers. Even more important —we needed to convey the sense of place and vibrancy at Lake Carolyn that has grown Las Colinas into one of the hottest office markets in the country.

Case Study: Cookie Society

These colossal cookies came from humble beginnings as Marissa Allen, the founder of Cookie Society, initially embarked on her delicious journey from her home, where she put all of her time, soul, and butter into creating the best recipes possible.

31park 20-360 - collateral - 01 - v1-v2-web

Case Study: Park 20/360

Park Twenty-Three-Sixty is truly the key to access. This premier location feeds into the Great Southwest Industrial District, one of the largest industrial districts in the United States, and lends itself to local, regional, and national users. The 119-acre project is located at the northwest corner of Interstate 20 and State Highway 360 in Arlington, Texas.

Case Study: Trammel Crow Center Social Media

Trammell Crow Center has reinvented itself, ushering in a new chapter in its already rich history.