Case Study: The Kincaid at Legacy
Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
May 14 2018
The Kincaid at Legacy is a 25-story high-rise rental residential building, built to change the paradigm of living at Legacy. The Shops at Legacy is a completely walkable, livable, and urban experience. The Kincaid will rise above this 186-acre community and provide immaculate luxury for a group of distinguished residents looking for a big city lifestyle at a prestigious address, right where they live, work, and play.
RBA (acquired by The Uptown Agency in 2024) was tasked with creating the visual identity and messaging to establish a brand that will be recognizable for decades. The words “luxury, detailed finishes, location, visibility, and service” became our guiding principles for the look and feel as well as the messaging.
What we did.
Brand Messaging
Brand Design
Brand Strategy
Graphic Design
What will you be known for when you leave this earth? The most influential people will live on in the hearts of the people they touch. Physically, they’ll no longer be a part of this world — but their principles, philosophies, and achievements will become immortal. This is your legacy. It’s constantly being defined by the choices you make, the things you do, and the people you inspire. Your home is the place where it all begins, right inside of Plano’s celebrated The Shops at Legacy. The Kincaid – define your legacy.
