Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
Feb 12 2018
Case Study: Vent-a-Hood KBIs 2018
If the kitchen and bath industry had a Super Bowl, it would be KBIS. Pronounced “K-BIZ”, KBIS is the Kitchen and Bath Industry Show, put on by the National Kitchen and Bath Association. It is an inspiring, interactive platform that showcases the latest industry products, trends, and technologies.
The Vent-A-Hood brand is synonymous with luxury and quality, and it has been since the company was founded in 1933 as the first patent on residential kitchen ventilation. The “Rolls Royce” of the ventilation game, Vent-A-Hood wanted to make a statement at the 2018 KBIS show.
What we did.
Marketing Strategy
Graphic Design
As Vent-A-Hood’s agency of record (AOR), they came to RBA (acquired by The Uptown Agency in 2024) with an idea, and we partnered with The Trade Group to make it come true. The idea literally started as a scratched-out quick drawing on a napkin, and it was eventually turned into a 1500-square-foot house with a backyard and 32 different hoods in it. Vent-A-Hood was able to experientially showcase all four of their hood models — Magic Lung, Power Lung, ARS (Air Recovery System), and M Line. And, they were also able to showcase the beautiful, custom-designed hoods they’ve become known for – including the “Tiffany’s” model, powder-coated in Tiffany’s Blue, with chrome trim. Over the 3 day show, almost 10,000 people came through the booth, generating almost 4,000 sales leads.
“KBIS is an extremely important week for our business, and RBA (acquired by The Uptown Agency in 2024) and The Trade Group helped make 2018 our best year yet.”
- Bill Woodall, Regional Sales Director, Vent-A-Hood
