Case Study: Summer Breeze USA

Shacoria Wilson

Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

Jan 31 2018

SB-Site-Shirt-Bumpersticker-Grey-Mockup-web-min
Summer-Breeze-Collateral-01-v1-web-min

When crafting the brand for Summer Breeze, we knew we needed something that felt approachable, friendly, and yet also high end. RVers can be highly discerning, and Summer Breeze definitely caters to that upper echelon of the RV world.

What we did.

Brand Messaging

Brand Design

Brand Strategy

Traditional Advertisment

Web Design

Web Development

SB-Building-Plaque-Mockup-web-minSB-Wayfinding-Entrance-1001-web-min
“Summer Breeze needed a brand that had class and broad appeal, and RBA (acquired by The Uptown Agency in 2024) really nailed it. Everything from the logo to the building signage was consistent and they really thought through every detail.”

- Steve Berges, Founder and CEO, Summer Breeze USA

summerbreeze-min

When crafting the brand for Summer Breeze, we knew we needed something that felt approachable, friendly, and yet also high end. RVers can be highly discerning, and Summer Breeze definitely caters to that upper echelon of the RV world.

Related

POSTS

Mandalay-4-1024x576
Case Study: Mandalay Tower
Cookie Society chocolate chip cookies
Case Study: Cookie Society
31park 20-360 - collateral - 01 - v1-v2-web
Case Study: Park 20/360
Trammell Crow Center Building
Case Study: Trammel Crow Center Social Media