Nice Link Home Furnishings is a fabric and furniture manufacturer focused on incredible customer comfort as well as superior functionality. Their new line of performance fabric, Nice N Clean, is built to do both. Nice Link called upon RBA (acquired by The Uptown Agency in 2024) to create an informative one-sheeter advertisement to both excite and inform customers about this new product line.

Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

Feb 16 2018

Case Study: Nice Link Home Furnishings

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What we did.

Copywriting

Traditional Advertisment

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“We asked RBA (acquired by The Uptown Agency in 2024) to develop an informative advertisement that discussed the factual benefits of our new product and simultaneously excited our customers—they absolutely delivered.”

- Henry Stern, VP of Sales, Nice Link

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Every ad needs to be able to emotionally connect with consumers. When looking at furniture, we devised a strategy that looks at furniture as more than just objects you sit on or utilize in your home—they’re a part of your family. Family can sometimes be messy, but family also provides wonderful memories. Nice Link’s new performance fabric line is all about becoming a part of the family, but it’s no mess, and just memories. It’s always there for you, whether it’s a kids sleepover, or Sunday afternoon football with the guys.

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