Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

Case Study: The Centrum

Feb 1 2018

Quadrant Capital is a company that loves to shake things up in the commercial real estate industry. When Quadrant acquired The Centrum, they had a distinct vision to take an older building many thought neglected and totally transform it to create the most unique office space in Uptown, Dallas. Bold vision requires bold creative. RBA (acquired by The Uptown Agency in 2024) faced the challenge of creating a real estate marketing piece that told the unique story of how Centrum was redefining office space by merging elements of co-working and common area space with traditional office spaces.

What we did.

Videography

Marketing Strategy

Digital Advertisment

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The Centrum is home to Uptown’s most forward-thinking & fresh-minded businesses and entrepreneurs. But attracting that kind of talent isn’t easy. RBA (acquired by The Uptown Agency in 2024) created this video advertisement specifically to attract the kinds of companies looking for this type of office space in Uptown, Dallas, and so far, the results speak for themselves.

POSTS

Case Study: Mandalay Tower

Completing a major property renovation is a huge milestone. When it’s time to unveil a building’s new look and feel, you only get one shot to make the right impression. Owner Parmenter and commercial real estate marketing powerhouse Cushman & Wakefield knew they needed to make a statement when they reintroduced Mandalay Tower to the market. Mandalay Towers has been upgraded to reach the top of its class, and we needed to create a video that reflects the unique architecture and setting of Mandalay Towers. Even more important —we needed to convey the sense of place and vibrancy at Lake Carolyn that has grown Las Colinas into one of the hottest office markets in the country.

Case Study: Cookie Society

These colossal cookies came from humble beginnings as Marissa Allen, the founder of Cookie Society, initially embarked on her delicious journey from her home, where she put all of her time, soul, and butter into creating the best recipes possible.

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Case Study: Park 20/360

Park Twenty-Three-Sixty is truly the key to access. This premier location feeds into the Great Southwest Industrial District, one of the largest industrial districts in the United States, and lends itself to local, regional, and national users. The 119-acre project is located at the northwest corner of Interstate 20 and State Highway 360 in Arlington, Texas.

Case Study: Trammel Crow Center Social Media

Trammell Crow Center has reinvented itself, ushering in a new chapter in its already rich history.