RBA ( now The Uptown Agency) Launches Nove at Knox Brand

Dallas, Texas – May 7, 2018 —Southern Land Company enlisted Dallas branding agency, RocketBrand (now The Uptown Agency), to name and brand their newest high-rise luxury living experience, Novē at Knox. This 310-unit, 19-story multifamily development is located in the bustling and walkable Knox Henderson neighborhood of Dallas. Close enough to city’s best shopping, restaurants, and nightlife, but quiet enough for the mature professional, it’s perched at the intersection of vibrancy and relaxation.

“The Knox-Henderson neighborhood is one of the most vibrant retail and restaurant districts in Dallas, and Novē at Knox will provide a unique living experience for those who want a luxury lifestyle within a walkable and active neighborhood,” said SLC CEO Tim Downey.

Novē stands tall with 19 spacious floors consisting of 41 junior suites, 159 one-bedroom apartment homes, 90 two-bedroom apartment homes and 16 penthouses. The property is equipped with resort-style features including a pool and private cabanas complete with TVs, a fitness center, flex room, and a residents lounge. A charleston-style courtyard, a dog park and plenty of spacious outdoor living spaces are just some of the many other amenities on property, topped with an unbeatable view of the Dallas skyline.

Just as each physical detail of Novē at Knox has been meticulously crafted with luxury in mind, the brand concepts were approached with the same tenor. The name for Novē at Knox is derived from the Italian word “diciannove,” which means 19 and is a nod to the building’s 19 floors. Additionally, the word “novē” is Latin for “new.” The attention to detail extends far beyond the unprecedented architecture and design—the brand’s foundation is built on the residents’ living and social experience within the building. The branding closely aligns and supports Novē at Knox’s mission—to make the busy lives of residents a little bit easier by fulfilling their needs, both expressed and unexpressed.

The Novē at Knox brand is inspired by the Knox community itself—people who are passionately proud of their home, active in the their environment, looking for a unique living experience, and seeking a luxury lifestyle. Novē at Knox is truly one-of-a-kind, offering residents an experience that simply does not exist anywhere else in Dallas. Novē is more than a place to live—it’s a place for life to thrive.

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About RocketBrand (now The Uptown Agency)

RocketBrand (now The Uptown Agency) is a Dallas-based creative advertising agency with a diverse team of creatives, strategists, analysts, researchers, and account executives. RocketBrand (now The Uptown Agency) is one of the most promising creative agencies in Texas, having won multiple pieces of hardware in 2017 (its first full year of business) from both the Daveys and the Summit Creative Awards. Dallas branding agency RocketBrand (now The Uptown Agency) has clients in commercial real estate, sports & fitness, kitchen & bath, private equity, food service, healthcare, economic development, technology, construction, and alcoholic beverages. For more information, please visit theuptownagency.com. You can also follow The Uptown Agency on Facebook, Instagram, and Linkedin.