RBA (now The Uptown Agency) wins Platinum Hermes Awards for Work on Golden Chick and the Leaning Tower of Dallas

There’s nothing like a pandemic to make you stop and reassess everything you’re doing. As the country shut down, we found ourselves in a moment to reflect on who we are. We’ve come a long way since our founding 4 years ago, and it was time for our identity to better reflect who we’ve become and the clients we serve. Today, on our 4th birthday, we’re excited to unveil our new brand with a new look, new website, and a refined service offering.

RBA (now The Uptown Agency) has been awarded a Silver Telly Award for Social Video for our work on the Golden Chick Fletcher’s Corny Dogs campaign. 2020 was a year marked by Covid-19, political and social unrest, and the cancellation of most life events—but this promotion brought happiness to people during a difficult time and proved that our team can work well during a once-in-a-lifetime challenge. Kace Phillips, partner at RBA ( now The Uptown Agency), said, “We are super proud of this work, and love getting recognition from our peers. More importantly, our client sold over 450,000 corn dogs in an 8 week period and ended up 20% year over year. That’s what we’re most proud of.”

We are excited to announce that RBA (now The Uptown Agency) has won The Dallas Business Journal’s Best Places to Work two years in a row! We’ve placed among the top 20 micro-companies that had the highest employee survey scores this year. This is an honor that wouldn’t be possible without our talented employees.

Dallas, TX (January 11, 2021) RBA (now The Uptown Agency), the award-winning Dallas-based branding and advertising agency, has been named No. 3 in Ad Age’s Best Places to Work in 2021. This is the agency’s second time nominated and the second time making the list. Best Places to Work 2021 identified 25 agencies under 200 employees that are, according to Ad Age “quantifiably ahead of the pack when it comes to factors like benefits, inclusion, and employee development.” The awards program identifies and honors top employers in the marketing and media industry that nurture an exceptional level of employee satisfaction based on criteria including workplace policies, practices, philosophy, systems, demographics, and the employee experience. Winning companies navigated through a remarkable year that included a global pandemic and a deep recession along with calls to address social injustice and take a stand against racism.