Break through to the next level of growth.

The Uptown Agency provides industry-leading brand, creative, and performance marketing services throughout all stages of the customer experience.

Work + News

Case Study: The Genius Brand

The Uptown Agency collaborated with The Genius Brand to develop a refreshed brand strategy grounded in data-driven consumer insights. This partnership resulted in a new brand identity, updated packaging design, and a comprehensive suite of photography assets.

Case Study: Flying Pig

The Uptown Agency partnered with Flying Pig to create a unique and compelling brand identity across all touch points, aiming to make payment processing impossibly simple.

The Uptown Agency Welcomes Award Winning Creative Director Randall Hooker to its roster

The Uptown Agency is thrilled to announce Randall Hooker as its newest Creative Director.

The Uptown Agency Acquires RBA, an Inc 5000 Company, Expanding Creative and Media Offerings

The Uptown Agency today announces its acquisition of RBA, an award-winning, creative advertising agency recently named AdAge's #3 Best Place to Work in the United States, and to the Inc. 5000 fastest growing private companies in America.

Case Study: Golden Chick X Fletcher's

COVID-19, political and social unrest meant the cancellation of everyone in North Texas’ favorite Fall festivity — The State Fair of Texas. This meant the cancellation of that iconic meat on a stick — the Fletcher’s Corny Dog. But Golden Chick and Fletcher’s weren’t going to allow an autumn to pass without people getting their corny dogs.

Case Study: Transforming the Largest Family of Apartment Locators in Texas into Unified Brand, Perch

The Uptown Agency transforms the largest family of apartment locators into unified brand, Perch

Case Study: Launching Alto into the Miami Market

The Uptown Agency launches high-end Alto Rideshare service into the Miami market.

Case Study: Launching Alto into the LA Market

Discover how The Uptown Agency successfully launched Alto's premium, safety-focused rideshare service in Los Angeles, setting new standards in the competitive market with innovative digital marketing, media planning, and strategic campaigns.

Case Study: New Branding for The Irving Marathon Oktoberfest 5k Event

The Uptown Agency designed a new brand identity for The Irving Marathon Oktoberfest 5k Event.

Case Study: Leaning Tower of Dallas

De La Vega Capital & Development specializes in bettering communities by constructing innovative and unique properties. While each project has its characteristics and tones, they all have the common goal of providing communities the platform to express themselves and prosper. Although they excel at building long-lasting, mixed-used complexes, their success truly lies in the creation of the genuine human connections that emerge from them.

Case Study: Happiest Hour NYE Mega Party

Boasting Dallas’ largest patio bar and lounge, Happiest Hour has been recognized as one of the “Best Happy Hours in Dallas” by the Dallas Observer, D Magazine, Dallas Eater, and CultureMap, and consistently ranks in the top alcohol sales in the Metroplex. The bar opened in 2015 and quickly grew in popularity due to its expansive rooftop patio, creative eats, and impeccable skyline view. Sitting across from the American Airlines Center in Victory Park, Happiest Hour has become a go-to destination for concert-goers, sports fans, and social butterflies.

Case Study: The Kincaid at Legacy

The Kincaid at Legacy is a 25-story high-rise rental residential building, built to change the paradigm of living at Legacy. The Shops at Legacy is a completely walkable, livable, and urban experience. The Kincaid will rise above this 186-acre community and provide immaculate luxury for a group of distinguished residents looking for a big city lifestyle at a prestigious address, right where they live, work, and play. RBA (acquired by The Uptown Agency in 2024) was tasked with creating the visual identity and messaging to establish a brand that will be recognizable for decades. The words “luxury, detailed finishes, location, visibility, and service” became our guiding principles for the look and feel as well as the messaging.

Case Study: Trusted ER

Trusted ER provides Texans with high-quality, service-oriented, and exceptional healthcare. The Trusted ER brand was crafted to foster a sense of trust, responsibility, and service to their patients. People can get quality medical care in many places, but their promise is to treat people exceptionally, both inside and outside the facilities. With service and environment more like a 5-star hotel than an emergency room, Trusted emphasized creating a brand that puts integrity first. That’s exactly what RBA ( acquired by The Uptown Agency in 2024) delivered.

Case Study: Legends

Legends is one of the world’s largest stadium and special event management companies, managing iconic venues like AT&T Stadium (Cowboys), Yankee Stadium, Levi’s Stadium (49ers), and more. The special events sales team needed a beautiful and uniquely printed booklet highlighting the great venues they have to offer. Not only that, but they needed them produced and in Las Vegas in only 6 weeks.

Alto Rideshare wrapped art car with Gray Malin llams in front of a sunset
Rachel Rachel Roy Spring eyewear launch featuring bright pink frames The Genius Brand Packaging Design by The Uptown Agency
Business card mockup for Perch apartment locating

What we do.

Branding is your company’s handshake, making an introduction and setting the stage for every future interaction. We craft brands that make unforgettable first impressions.

Brand Strategy

Brand Substance

Brand Messaging

Brand Positioning

Brand Development

Brand Identity

Branding

Modern marketing strategies have to be bold enough to cut through the clutter and savvy enough to say something that matters. We specialize in creating compelling content with pinpoint placement.

Digital Marketing

Radio & Podcast

Paid Media

SEO

Social Media

Marketing

Development makes a difference when the ideal user is understood and the experience is tailored and engaging. We create websites and digital assets that entice, educate, and drive value.

UX & UI Design

Website Development

Custom CRM

Web Apps

Development

Why organizations choose The Uptown Agency

We celebrate our client's brand graduations. Watch this testimonial from Catapult Solutions Group.

Three water bottles with hand-written style inscriptions, in blue, orange, and dark blue, featuring the text "UTA 2030" against a white background.Alto ride share vehicle on a city street with a sunny backgroundValentine's day themed product photography for Alexander Collection eyeglasses

Discover the many ways in which our clients have embraced the benefits of being a part of The Uptown Agency client family.

Industry agnostic

The Uptown Agency has a long list of clients across various industry types. Whether you’re selling payment processing services or packets of pre-workout, we’ve got you covered.

Better, not bigger

We might not have layers of bureaucracy, but we’re mighty. Working with our team means face-to-face interaction with our team’s leaders, quicker responses, and faster turnaround times.

Full-service offerings

Our team of supremely talented creatives, strategists, and developers offers a full suite of marketing and advertising services for B2B and B2C brands.

We get people

We build brands for people, not numbers. In everything we do, we always remember that people, inside and outside a company, are what make a brand soar.

three teens smiling and laughing wearing Aéropostale eyeglasses
Alto Art car featuring Boston Dynamics car wrap

We let our work do the talking.

Take a peek at what we've done and where we've been.

Our Work
Evening view of the Toyota Music Factory with illuminated signs, bustling with people and activity.
Grayson Whiskey bottle with two people smiling and cheering in the background